The categories

The Grocer Gold Awards consist of a mixture of self-entry and special categories. They are judged by a group of industry VIPs, invited by The Grocer, as well as researched by industry bodies.

Section One – Product Awards 

Brand of the Year and SME Brand of the Year

Whether it’s a relaunch/reformulation/brand extension, or simply a new or better approach, this award recognises outstanding performance by an established FMCG brand (at least 12 months old) in response to changing trade or consumer needs. Entrants for the SME Brand of the Year must confirm that the parent company’s UK sales do not exceed £50m.

  • Please provide a brief overview of this brand’s history. For example, when it launched, ownership details/changes, how big it is, and how many employees does it have etc.
  • What thinking/insight/problem/opportunity has driven the development of the brand in the past 12 months?
  • What strategy/solutions have been employed to drive the development of the brand in the past 12 months?
  • How was the plan executed?
  • What were the objectives and what have been the results? Please include as much numerical information as possible on sales, growth, market share, profits, consumer and customer engagement, and other useful KPIs and metrics.

If entering the SME category, please confirm the total sales (in £) of the parent company

Own-Label Range of the Year

This award recognises the best own-label range launched, relaunched, developed or extended by a retailer or wholesaler in 2017. NB Multiple entries by retailers are permissible.

  • Please provide a brief overview of the range. What is it, when did it launch, how big is it, and who is it for?
  • What thinking/insight/problem/opportunity has driven the creation and/or development of the range in the past 12 months?
  • What strategy/solutions have been employed to drive the development of the range in the past 12 months?
  • How was the plan executed?
  • What were the objectives and what have been the results? Please include as much numerical information as possible on sales, growth, market share, profits, consumer and customer engagement, and other useful KPIs and metrics.

Section Two – Initiatives 

Business Initiative of the Year

Open to multiples, symbol groups, independent retailers, wholesalers, or suppliers working in partnership with the grocery trade. The entry must be business facing (eg. a new sales and marketing partnership, in-house training programme, recruitment drive, B2B loyalty/membership scheme, or supply chain development).

Consumer Initiative of the Year

The judges will be looking for the retailer, supplier and/or manufacturer who has done the most to capture the imagination, earn the admiration, and win the loyalty and business of shoppers. Examples might involve a promotion, a loyalty card, a new store format.

Green Initiative of the Year

Whether you’re a major multiple, a multinational manufacturer, a wholesaler, distribution centre, independent store, SME supplier or otherwise, if you operate in FMCG and you have a captivating story around sustainability to tell – that features seriously green results – then enter this award.

Waste Not Want Not Award

This award was introduced in 2017 in support of the major food waste campaign launched by The Grocer. It’s open to retailers and manufacturers whose innovative and collaborative approaches and/or exhaustive investigation of their own supply chain has delivered the most compelling results.

  • Please provide a brief overview of the initiative. What is it, when did it launch, and who is it for?
  • What thinking/insight/problem/opportunity has driven the creation and/or development of the initiative in the past 12 months?
  • What strategy/solutions have been employed to drive the development of the initiative in the past 12 months?
  • How was the plan executed?
  • What were the objectives and what have been the results? Please include as much numerical information as possible in terms of growth, share, consumer or customer engagement, efficiency gains or any other metrics.
  • Are there any future plans?

Section Three – Retailer / Wholesaler Awards 

Drinks Retailer of the Year

This award recognises retailers specialising in sales of alcohol: at least 50% of your sales must come from drinks. It’s open to off licence chains, wine merchants, craft beer and spirits specialists, convenience stores as well as online drinks retailers. 

Food To Go Retailer of the Year

Open to company-owned and franchise-owned multi-site food to go operators, including fast food and quick serve restaurants, coffee shops and bakery chains

Specialist Online Retailer of the Year

This award is for online or mail order-focused retailers who specialise in a particular or small number of grocery-related categories or services. 

Online Supermarket of the Year

Open to supermarkets and online-only operators who sell a comprehensive range of products across multiple grocery-related categories in at least five counties. 

Symbol/Franchise Convenience Retailer of the Year

Open to symbol group operators, franchise owners and fascia groups operating in the convenience/forecourt retail market. 

Independent Retail Chain of the Year

Open to convenience, forecourt, supermarket, specialist food and drink retailers and multi-format chains. A chain must comprise at least three stores and be 50% owned by the family and/or management.

Wholesaler of the Year

Open to cash & carry, delivered or foodservice wholesalers based in the UK.

The Grocer of the Year

This award is open to all UK-based and UK divisions of multiple grocery retailers (grocery sales must exceed 30% of total sales).

  • Please provide a brief overview of the business. For example, when did it first start trading, who is it owned by, what does it do, where is it based, how big is it, and how many outlets does it have?
  • What thinking/insight/problem/opportunity has driven the development of the business in the past 12 months?
  • What strategy/solutions have been employed to drive the development of the business in the past 12 months?
  • How has the plan been executed (including new customer, business or employee initiatives, innovation)
  • What were the objectives and what have been the results? Please include as much numerical information as possible, where relevant, in terms of sales growth, market share, profits, customer or employee engagement, efficiency gains, share price or any other metrics or KPIs.

Section Four – People Awards 

Employer of the Year

Open to retailers, wholesalers and grocery manufacturers, this award is for the employer who, in the past year, has done the most to create a positive working environment, motivating, redirecting and training its people, and improving the company’s reputation and performance in the process.

  • Please provide a brief overview of the business. For example, when did it first start trading, who is it owned by, what does it do, where is it based, how big is it, and how many employees does it have?
  • What thinking/insight/problem/opportunity has driven the company’s development as an employer?
  • What strategy/solutions have been employed to drive the company’s development as an employer in the past 12 months?
  • How has the plan been executed (new initiatives, innovation)
  • What were the objectives and what have been the results? Please include as much numerical information as possible, where relevant, in terms of retention and recruitment rates, sales growth, market share, profits, customer or employee engagement, efficiency gains, share price or any other metrics or KPIs.

Entrepreneur of the Year

This award is for a leader in grocery/FMCG retail, wholesale or supply who has recognised an opportunity or met an unsatisfied demand and shown the necessary commitment, leadership and self-belief either to create a new and successful business, or to radically improve or turn around the performance of an existing one.

  • Please provide a brief overview of the entrepreneur. For example, age, history in business, name, size and employee count of businesses under his or her ownership.
  • What thinking/insight/problem/opportunity has driven the development of the entrepreneur’s business/es in the past 12 months?
  • What strategy/solutions have driven the development of the entrepreneur’s business/es?
  • How has the entrepreneur executed his/her plans?
  • What were the objectives and what have been the results? Please include as much numerical information as possible, where relevant, in terms of sales growth, market share, profits, customer or employee engagement ratings, efficiency gains, share price or any other metrics or KPIs.


Section Five – Manufacturer / Supplier Awards
 

Exporter of the Year

Britain is well known for its expertise and innovation as a food and drink manufacturer and retailer. This award is open to UK-based grocery suppliers who have, in the opinion of the judges, done the most to grow their business outside the UK, either through product or sales channel development or both.

Logistics Supplier of the Year

Whether it’s improving efficiency, extending shelf life, delivering better availability or simply saving money, this award is for the logistics-based supplier or partner who has brought about the most tangible and meaningful improvements to the operations and offer of a retailer, manufacturer or wholesaler in the 12-month period covered by these awards.

Technology Supplier of the Year

It could be a mobile app or a traditional software or hardware solution. It could be consumer facing or B2B. We want to reward the technology supplier (or in-house development team) whose innovation and execution has most meaningfully boosted the sales, profitability, effectiveness and/or reputation of a grocery/FMCG retailer or supplier.

  • Please provide a brief overview of the business. For example, when did it first start trading, who is it owned by, what does it do, where is it based, how big is it?
  • What thinking/insight/problem/opportunity has driven the development of the partnership in the past 12 months?
  • What strategy/solutions have been employed?
  • How has the plan been executed?
  • What were the objectives and what have been the results? Please include as much numerical information as possible, where relevant, in terms of sales growth, market share, profits, customer or employee engagement figures, efficiency gains, share price or any other metrics or KPIs.